Mo.co by Supercell earns $2.5m in under a month

Supercell's upcoming game, Mo.co, has already made waves even before its official release, showcasing its potential as a major hit in the gaming industry. The game, which combines elements of a modern millennial social gaming platform with the thrill of Monster Hunter, has impressively raked in $2.5 million in revenue since its soft launch. In Mo.co, players assume the role of a stylish part-time hunter, tasked with taking on contracts to combat various evil invaders from beyond.

The initial revenue spike can be attributed to the allure of numerous cosmetics and other in-game items available for players to acquire. However, this surge in earnings quickly tapered off after reaching its peak, raising questions about the game's long-term viability. It's worth noting that the current invite-led soft launch phase may be limiting the game's potential due to a lack of new content.

Supercell's approach to game development is known for its unconventional ruthlessness. The company focuses its resources on the most promising titles, often canceling projects that don't meet their high standards. This strategy has led to the success of games like Brawl Stars and Squad Busters, despite their initially modest starts. Conversely, it has also resulted in the cancellation of promising projects like Flood Rush and Everdale before they could see the light of day.

The future of Mo.co remains uncertain. If Supercell can successfully introduce new content and reignite player spending, there's a strong chance the game could transition from soft launch to full release. Until then, while Mo.co remains in its closed state, gamers eager to stay ahead of the curve can explore other early access mobile games highlighted in our top feature, "Ahead of the Game."

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