inZOI Sells 1 Million Copies in Week, Krafton Eyes Long-Term Franchise

inZOI, the latest offering from Krafton, has achieved a remarkable feat by selling 1 million copies within just one week of its Early Access launch on Steam. This milestone marks the fastest sales record for any game published by the South Korean giant, showcasing the immense popularity and interest in this new life simulation game.

Launched on March 28, inZOI quickly captured the gaming community's attention, not only for its gameplay but also due to an unintended feature that allowed players to harm children in the game. Krafton swiftly addressed this issue, labeling it as a bug and promptly patching it out to ensure a safer gaming environment.

Despite this initial hiccup, inZOI has garnered a 'very positive' user review rating on Steam. The game also saw a significant peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. Its rapid rise to the top of Steam's Global Top Sellers List, just 40 minutes after its release, further underscores its immediate success.

The in-game user-generated content platform, Canvas, has been a massive hit, with over 1.2 million participants on launch day and more than 470,000 pieces of content uploaded, highlighting the community's engagement and creativity.

IGN's Early Access review of inZOI awarded it a 6/10, praising its visual appeal and ambition but noting a lack of depth at this stage. Krafton's proactive approach in promoting the game and maintaining open communication with the community has been instrumental in building trust and momentum leading up to the launch. The global showcase and demo build were particularly effective in generating high interest.

CEO CH Kim expressed gratitude and excitement about introducing inZOI to a global audience through Early Access, emphasizing the company's commitment to ongoing communication and development to establish inZOI as a long-term franchise IP.

Looking ahead, Krafton plans to enhance inZOI with future updates that will include mod support and new cities, all of which will be available for free until the game's full release. In response to player feedback, Krafton has committed to quickly addressing reported issues through hotfixes throughout April. The company acknowledges the challenges of managing a global community of this scale and is navigating through some trial and error to optimize communication strategies.

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