Hogar Noticias Netflix anuncia otro aumento de precios, ya que agrega un número récord de nuevos suscriptores

Netflix anuncia otro aumento de precios, ya que agrega un número récord de nuevos suscriptores

Autor : Eric Actualizar : Mar 18,2025

Netflix limitó 2024 con un crecimiento de suscriptores récord, superando 300 millones de membresías pagadas por primera vez. Este logro, alimentado por una adición trimestral de 19 millones de suscriptores y un aumento anual de 41 millones, llevó a la compañía a anunciar otro aumento de precios. Si bien esto marca el último trimestre que Netflix informará el crecimiento de los suscriptores en este formato, continuarán anunciando hitos clave de membresía.

Este aumento de precios, que afecta la mayoría de los planes en los Estados Unidos, Canadá, Portugal y Argentina, se produce poco más de un año después del último aumento. Netflix justifica el ajuste de precios, citando una inversión continua en programación y un compromiso de ofrecer un mayor valor a sus miembros. La compañía declaró en su carta de accionistas que estos ajustes de precios permitirán una mayor reinversión para mejorar la experiencia de Netflix. Los aumentos de precios específicos no se detallaron en la carta, pero los informes del Wall Street Journal y Bloomberg sugieren los siguientes cambios: el plan con anuncios aumentará de $ 6.99 a $ 7.99, el plan estándar sin AD de $ 15.49 a $ 17.99 y el plan premium de $ 22.99 a $ 24.99.

Una adición notable es un nuevo plan de "miembro adicional con anuncios". Esto permite a los usuarios en el nivel respaldado por anuncios agregar un miembro adicional fuera de su hogar por una tarifa adicional, una característica previamente restringida a los planes estándar y premium.

Los ingresos del cuarto trimestre de Netflix alcanzaron los $ 10.2 mil millones, un aumento de 16% año tras año, reflejando el crecimiento anual de ingresos del 16% a $ 39 mil millones. La compañía proyecta un crecimiento de ingresos año tras año de 12% a 14% en 2025.

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