Heim Nachricht Netflix kündigt eine weitere Preiserhöhung an, da sie eine Rekordzahl neuer Abonnenten hinzufügt

Netflix kündigt eine weitere Preiserhöhung an, da sie eine Rekordzahl neuer Abonnenten hinzufügt

Autor : Eric Aktualisieren : Mar 18,2025

Netflix begrenzte 2024 mit Rekordwachstum von Abonnenten und übertraf erstmals 300 Millionen bezahlte Mitgliedschaften. Diese Leistung, die durch eine vierteljährliche Hinzufügung von 19 Millionen Abonnenten und eine jährliche Ergänzung von 41 Millionen angeheizt wurde, veranlasste das Unternehmen, einen weiteren Preiserhöhung anzukündigen. Während dies das letzte Quartal markiert, wird Netflix das Abonnentenwachstum in diesem Format melden, werden sie weiterhin wichtige Meilensteine der Mitgliedschaft ankündigen.

Diese Preiserhöhung, die die meisten Pläne in den USA, Kanada, Portugal und Argentinien betrifft, erfolgt etwas mehr als ein Jahr nach dem letzten Anstieg. Netflix rechtfertigt die Preisanpassung, zitiert fortgesetzte Investitionen in die Programmierung und die Verpflichtung zur Bereitstellung eines höheren Werts für seine Mitglieder. Das Unternehmen gab in seinem Aktionärsschreiben an, dass diese Preisanpassungen eine weitere Reinvestition ermöglichen werden, um die Netflix -Erfahrung zu verbessern. Spezifische Preiserhöhungen wurden in dem Brief nicht detailliert beschrieben, aber Berichte aus dem Wall Street Journal und Bloomberg schlägt die folgenden Änderungen vor: Der ad-unterstützte Plan steigt von 6,99 USD auf 7,99 USD, der Standard-Ad-freie Plan-Plan von 15,49 USD auf 17,99 USD und der Premium-Plan von 22,99 USD bis 24,99 USD.

Eine bemerkenswerte Ergänzung ist ein neues "zusätzliches Mitglied mit Anzeigen" -Plan. Auf diese Weise können Benutzer auf der von AD unterstützten Stufe gegen eine zusätzliche Gebühr ein zusätzliches Mitglied außerhalb ihres Haushalts hinzufügen, eine Funktion, die zuvor auf Standard- und Premium-Pläne beschränkt ist.

Der Umsatz von Netflix betrug den vierten Quartal von 10,2 Milliarden US-Dollar, ein Anstieg von 16% gegenüber dem Vorjahr, was das jährliche Umsatzwachstum von 16% auf 39 Milliarden US-Dollar widerspiegelte. Das Unternehmen projiziert 2025 ein Umsatzwachstum von 12 bis 14% gegenüber dem Vorjahr.

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