Maison Nouvelles Netflix annonce encore une autre hausse des prix car il ajoute un nombre record de nouveaux abonnés

Netflix annonce encore une autre hausse des prix car il ajoute un nombre record de nouveaux abonnés

Auteur : Eric Mise à jour : Mar 18,2025

Netflix a terminé 2024 avec une croissance record des abonnés, dépassant 300 millions d'adhésions payées pour la première fois. Cette réalisation, alimentée par un ajout trimestriel de 19 millions d'abonnés et une augmentation annuelle de 41 millions, a incité la société à annoncer une autre augmentation des prix. Bien que cela marque le dernier trimestre Netflix rapportera la croissance des abonnés dans ce format, ils continueront d'annoncer les étapes clés de l'adhésion.

Cette hausse des prix, affectant la plupart des plans aux États-Unis, au Canada, au Portugal et en Argentine, survient un peu plus d'un an après la dernière augmentation. Netflix justifie l'ajustement des prix, citant l'investissement continu dans la programmation et l'engagement à apporter une valeur accrue à ses membres. La société a déclaré dans sa lettre des actionnaires que ces ajustements de prix permettront un réinvestissement supplémentaire pour améliorer l'expérience Netflix. Des augmentations de prix spécifiques n'étaient pas détaillées dans la lettre, mais les rapports du Wall Street Journal et de Bloomberg suggèrent les modifications suivantes: Le plan apporté à la publicité passera de 6,99 $ à 7,99 $, le plan sans publicité standard de 15,49 $ à 17,99 $ et le plan premium de 22,99 $ à 24,99 $.

Un ajout remarquable est un nouveau plan "membre supplémentaire avec publicité". Cela permet aux utilisateurs du niveau financé par la publicité d'ajouter un membre supplémentaire en dehors de leur ménage pour un frais supplémentaire, une fonctionnalité précédemment limitée aux plans standard et premium.

Le chiffre d'affaires du quatrième trimestre de Netflix a atteint 10,2 milliards de dollars, soit une augmentation de 16% d'une année à l'autre, reflétant la croissance annuelle des revenus de 16% à 39 milliards de dollars. La société projette une croissance des revenus de 12% à 14% en glissement annuel en 2025.

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