Дом Новости Netflix объявляет о еще одном повышении цен, так как добавляет рекордное количество новых подписчиков

Netflix объявляет о еще одном повышении цен, так как добавляет рекордное количество новых подписчиков

Автор : Eric Обновлять : Mar 18,2025

Netflix ограничил 2024 год с рекордно ростом подписчиков, впервые превысив 300 миллионов оплачиваемых членов. Это достижение, вызванное ежеквартальным добавлением 19 миллионов подписчиков и ежегодным всплеском 41 миллиона, побудило компанию объявить о еще одном повышении цен. Несмотря на то, что в этом формате это отмечает финальный квартал Netflix, они будут продолжать объявлять ключевые этапы членства.

Этот повышение цен, затрагивающее большинство планов в США, Канаде, Португалии и Аргентине, наступает чуть более года после последнего роста. Netflix оправдывает корректировку цены, ссылаясь на постоянные инвестиции в программирование и приверженность обеспечению повышенной стоимости своим членам. Компания заявила в своем письме акционеров, что эти корректировки цен позволят повысить реинвестирование для улучшения опыта Netflix. Специальное повышение цен не было подробно описано в письме, но отчеты из Wall Street Journal и Bloomberg предполагают следующие изменения: план, поддерживаемый рекламой, вырастет с 6,99 долл. США до 7,99 долл. США, стандартный план без рекламы с 15,49 долл. США до 17,99 долл. США, а премиальный план от 22,99 долл. США до 24,99 долл. США.

Примечательное дополнение - новый план «дополнительного члена с рекламой». Это позволяет пользователям на уровне, поддерживаемом рекламой, добавлять дополнительного участника за пределами своего домохозяйства за дополнительную плату, функцию, ранее ограниченную стандартными и премиальными планами.

Выручка Netflix за 4 квартала достигла 10,2 млрд. Долл. США, что на 16% по сравнению с прошлым годом, отражая годовой рост выручки на 16% до 39 миллиардов долларов. Компания прогнозирует рост выручки от 12 до 14% по сравнению с прошлым годом в 2025 году.

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