Hogar Noticias Max estrena hoy su nueva imagen

Max estrena hoy su nueva imagen

Autor : Hazel Actualizar : Oct 14,2025

Ella ha vuelto – y con "ella", nos referimos a HBO Max, que perdió su prestigioso nombre de HBO no hace mucho. Pero no te preocupes, el olvidable apodo "Max" es historia, mientras el icónico nombre de HBO regresa triunfalmente.

Para celebrar el cambio de marca efectivo el 9 de julio, el servicio de streaming emitió un comunicado de prensa con un guiño juguetón a la situación. Su declaración simplemente dice: "Es bueno estar en Casa".

Junto con el anuncio, HBO Max lanzó una muestra promocional de su extensa biblioteca – desde producciones originales hasta amados contenidos bajo licencia. El anuncio concluye con el mismo mensaje sincero: "Es bueno estar en Casa", destacando además la marca renovada y recordando a los espectadores que las suscripciones comienzan en $9.99.

La plataforma debutó inicialmente como HBO Max en mayo de 2020. Tras la fusión de Warner Bros. Discovery en abril de 2022, el servicio pasó a llamarse simplemente "Max" en mayo de 2023. Esta simplificación de marca duró apenas dos años antes de que la empresa anunciara en mayo de 2025 que volvería a su título original.

Warner Bros. Discovery explicó que el legado de HBO sigue siendo un valioso activo de marca. "Las preferencias de los consumidores han cambiado – mientras que antes la cantidad de contenido era primordial, ahora prima la calidad", declaró la empresa. "HBO ha ofrecido contenido premium durante más de 50 años, por lo que reinstaurar su nombre es el movimiento correcto para el futuro de nuestro servicio".

El comunicado continuó: "Mientras los competidores se centran en el volumen puro, WBD se distingue por narrativas excepcionales. Reintegrar el nombre de HBO refuerza nuestro compromiso con contenidos distintivos y de alto nivel que los suscriptores esperan".

"Este cambio estratégico demuestra nuestra evolución continua basada en las percepciones de los consumidores, asegurando que sigamos a la vanguardia del panorama del streaming".

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