Hogar Noticias "El relanzamiento de M3Gan ofrece una 'segunda pantalla' interactiva y chatbot en vivo"

"El relanzamiento de M3Gan ofrece una 'segunda pantalla' interactiva y chatbot en vivo"

Autor : Peyton Actualizar : Apr 25,2025

Top Horror Studio Blumhouse se está preparando para celebrar su 15 aniversario de una manera emocionante al traer el éxito 2022, M3GAN, de regreso a los cines. Este movimiento se establece por delante de la muy esperada lanzamiento de la secuela e incluye un compromiso teatral limitado con un giro. Este giro, sin embargo, ha provocado cierta controversia, ya que fomenta el uso de teléfonos inteligentes en los cines.

Como parte de su Iniciativa Halfway to Halloween, Shudder está organizando proyecciones de una noche de M3Gan, junto con MA y Annabelle. Estas proyecciones contarán con la innovadora tecnología de "cine" de Meta. Esta tecnología permite a los miembros de la audiencia interactuar con la propia M3GAN a través de un chatbot y ofrece capacidades de segunda pantalla, mostrando contenido exclusivo en tiempo real.

"El compañero de cine está disponible exclusivamente para los espectadores en un teatro y puede ser activado por DM'ing the Instagram cuenta @m3gan", explicó Blumhouse en un informe publicado por Variety. "Toda la experiencia está diseñada para aprovechar las capacidades de Meta para mejorar y elevar la experiencia de visualización de la 'segunda pantalla', generando emoción antes del lanzamiento de M3GAN 2.0 el 27 de junio".

El estudio también mencionó que los fanáticos pueden esperar echar un vistazo, mensajes grabados exclusivos de directores y talento involucrados en las películas y apariciones especiales sorpresas en mercados seleccionados. Si bien este enfoque innovador tiene como objetivo impulsar el compromiso, plantea preocupaciones sobre el impacto en la experiencia teatral tradicional. Solo el tiempo dirá cómo reaccionan los fanáticos a esta experiencia única, pero uno espera que no se convierta en un estándar para las proyecciones regulares en el corto plazo.

La proyección M3GAN está programada para el 30 de abril en varios teatros en todo el país, seguido de Annabelle el 7 de mayo y MA el 14 de mayo. M3GAN 2.0 llegará a los cines de EE. UU. El 27 de junio.

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