Hogar Noticias El creador viral de Apple Dance de Charli XCX demanda a Roblox por uso no autorizado en el juego

El creador viral de Apple Dance de Charli XCX demanda a Roblox por uso no autorizado en el juego

Autor : Penelope Actualizar : Apr 26,2025

Kelley Heyer, un influencer de Tiktok, conocido por crear el viral "Apple Dance" de la canción de Charli XCX "Apple", está tomando acciones legales contra Roblox. Heyer alega que Roblox incorporó su baile en su juego y se benefició de él sin su consentimiento.

Para aquellos desconocidos, el "Apple Dance" es una coreografía popular que Heyer ideó y compartió en Tiktok, ubicada en la canción "Apple" de Charli XCX. Su popularidad generalizada llevó a que apareciera en la gira de Charli XCX y en su canal Tiktok.

No es sorprendente que Roblox, una plataforma conocida por integrar la cultura popular en sus juegos, estuviera interesado en incluir el Apple Dance en una colaboración con Charli XCX para su juego popular, vestirse para impresionar. Según Polygon, la demanda de Heyer, presentada la semana pasada en California, afirma que Roblox inicialmente contactó para licenciar el baile para este evento. Heyer estaba abierto a licenciar su baile, después de haberlo hecho con Fortnite y Netflix, pero no se finalizó ningún acuerdo con Roblox.

La acción legal de Heyer establece que Roblox procedió a vender el Apple Dance Emote durante el evento, a pesar de las negociaciones en curso y sin la aprobación de Heyer. Ella afirma que se vendieron más de 60,000 unidades, generando un estimado de $ 123,000 en ingresos. La demanda enfatiza que la danza emote, mientras que parte de un evento con temática de Charli XCX, no está vinculado a la canción o Charli XCX, lo que lo convierte en la propiedad intelectual exclusiva de Heyer.

La demanda cobra a Roblox con infracción de derechos de autor y enriquecimiento injusto, buscando las ganancias obtenidas del baile, daños adicionales por daños a la marca de Heyer y a ella misma, y la cobertura de los honorarios legales.

ACTUALIZACIÓN 2:15 PM PT: El abogado de Heyer, Miki Anzai, emitió la siguiente declaración: "Roblox avanzó utilizando la IP de Kelley sin un acuerdo firmado. Kelley es un creador independiente que debería ser compensado de manera justa por su trabajo y no vimos otra opción que presentar una demanda para probar eso. Seguimos dispuestos y abiertos a Acusar y esperar a un acuerdo pacífico".

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