Дом Новости Планируется ли активизировать создание новых больших игр с использованием ИИ?

Планируется ли активизировать создание новых больших игр с использованием ИИ?

Автор : Lucy Обновлять : Apr 15,2025

Activision недавно привлекла внимание игрового сообщества с удивительным шагом - разбивая рекламу для новых проектов в своих известных франшизах, таких как Guitar Hero, Crash Bandicoot и Call of Duty. Тем не менее, шум был не только о новых объявлениях игры; В первую очередь это было связано с тем, что эти рекламные материалы были получены с использованием нейронных сетей.

Guitar Hero Mobile Изображение: Apple.com

Первоначальное объявление появилось на одной из платформ социальных сетей Activision, продвигая мобильный Guitar Hero и направив пользователей на страницу предварительного заказа в App Store. Поклонники быстро указали на странные, почти сюрреалистические визуальные эффекты, которые зажигали шквал онлайн -дискуссий. Вскоре после этого появились аналогичные отчеты о других мобильных играх, таких как Crash Bandicoot Brawl и Call of Duty Mobile, все спортивные искусства, созданные AI в их рекламе. Многие первоначально подозревали нарушение безопасности, но позже оказалось нетрадиционной маркетинговой стратегией.

Crash Bandicoot Brawl Изображение: Apple.com

Реакция игрового сообщества была в подавляющем большинстве негативно. Игроки критиковали активность за выбор ИИ над художниками и дизайнерами, опасаясь, что он может ухудшить качество игр в то, что некоторые описали как «мусор ИИ». Сравнения были даже привлечены к электронному искусству, другой игровой гигант часто критиковал за свои деловые решения.

Call of Duty Mobile Изображение: Apple.com

Использование ИИ как в разработке, так и в маркетинге становится горячей проблемой для активации. Компания подтвердила, что нейронные сети используются для создания контента для Call of Duty: Black Ops 6.

В ответ на негативную реакцию некоторые рекламные посты были удалены. Остается неясным, планирует ли Activision фактически выпустить эти игры или просто оценивать общественную реакцию с этими провокационными материалами.

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