Maison Nouvelles Activision prévoit-elle de créer de nouveaux grands jeux en utilisant l'IA?

Activision prévoit-elle de créer de nouveaux grands jeux en utilisant l'IA?

Auteur : Lucy Mise à jour : Apr 15,2025

Activision a récemment attiré l'attention de la communauté des joueurs avec une décision surprenante - des annonces pour de nouveaux projets au sein de ses franchises renommées telles que Guitar Hero, Crash Bandicoot et Call of Duty. Cependant, le buzz ne faisait pas que les nouvelles annonces de jeu; C'était principalement dû au fait que ces documents promotionnels ont été générés à l'aide de réseaux de neurones.

Guitar Hero Mobile Image: Apple.com

L'annonce initiale est apparue sur l'une des plateformes de médias sociaux d'Activision, promouvant Guitar Hero Mobile et dirigeant les utilisateurs vers une page de précommande sur l'App Store. Les fans ont rapidement souligné les visuels étranges et presque surréalistes, ce qui a déclenché une vague de discussions en ligne. Peu de temps après, des rapports similaires ont fait surface sur d'autres jeux mobiles comme Crash BandiCoot Brawl et Call of Duty Mobile, tous des arts générés par l'AI-AI dans leurs publicités. Beaucoup soupçonnaient initialement une violation de la sécurité, mais il a été révélé plus tard être une stratégie de marketing non conventionnelle.

Brawl de bandiot Image: Apple.com

La réaction de la communauté des jeux était extrêmement négative. Les joueurs ont critiqué Activision pour avoir choisi l'IA plutôt que les artistes et designers humains, craignant que cela ne dégrade la qualité des jeux en ce que certains ont décrit comme «des ordures d'IA». Les comparaisons ont même été apportées aux arts électroniques, un autre géant du jeu souvent critiqué pour ses décisions commerciales.

Call of Duty Mobile Image: Apple.com

L'utilisation de l'IA dans le développement et le marketing devient un problème de bouton chaud pour Activision. La société a confirmé que les réseaux de neurones sont utilisés dans la création de contenu pour Call of Duty: Black Ops 6.

En réponse au contrecoup, certains des postes de promotion ont été supprimés. Il reste incertain si Activision prévoit de libérer ces jeux ou s'ils évaluent simplement la réaction du public avec ces matériaux provocateurs.

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