Sonic producers to make live-action Toys 'R' Us film

Here's a sentence I never imagined writing: A live-action Toys "R" Us movie is officially in development.

According to Variety, production company Story Kitchen — known for recent video game adaptations like the Sonic the Hedgehog films — aims to "transform childhood nostalgia into a contemporary, high-energy adventure that honors the toy retailer's 70-year legacy."

"Toys 'R' Us remains an iconic brand that sparks childhood memories across generations," commented Story Kitchen co-founders Dmitri M. Johnson and Mike Goldberg. "As '80s kids who viewed Toys 'R' Us as magical territory, we're thrilled to develop a film embodying its spirit of imagination and adventure."

The film draws creative inspiration from Night at the Museum, Back to the Future, and Big, alongside successful toy franchises like Barbie. While casting remains unannounced, Johnson, Goldberg, Timothy I. Stevenson, and Elena Sandoval will produce alongside Toys "R" Us Studios' Kim Miller Olko.

"As our first cinematic venture, this film represents a thrilling opportunity to translate our brand's wonder to theaters," said Miller Olko, president of Toys "R" Us Studios. "The story will mirror the limitless possibilities of play, embodying the joyous discovery that defines Toys "R" Us for generations of families."

Story Kitchen's expanding portfolio includes upcoming adaptations of Just Cause (directed by Ángel Manuel Soto), Dredge, Kingmakers, and Sleeping Dogs.