Pokémon Crowned Japan's Top Entertainment Brand of 2024

A recent GEM Partners survey reveals the top brands in Japan across seven media platforms, with Pokémon securing the number one spot, achieving a remarkable reach score of 65,578 points.

This reach score is a proprietary metric calculating the daily engagement with a brand's content across apps, games, music, videos, and manga. The survey, conducted monthly, involved 100,000 Japanese respondents aged 15-69.

Pokémon's dominance is particularly evident in the App Games category, where it garnered 50,546 points—a staggering 80% of its total score. This success is largely attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Significant contributions also came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games further broadened Pokémon's reach.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen, solidifying Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other related products. Managed collaboratively by Nintendo, Game Freak, and Creatures—companies that established The Pokémon Company in 1998—the brand benefits from a unified approach to its operations.