Hogar Noticias Pokémon coronada como la mejor marca de entretenimiento de Japón en 2024

Pokémon coronada como la mejor marca de entretenimiento de Japón en 2024

Autor : Amelia Actualizar : Dec 30,2024

Una encuesta reciente de GEM Partners revela las principales marcas en Japón en siete plataformas de medios, con Pokémon asegurando el puesto número uno, logrando una notable puntuación de alcance de 65 578 puntos.

Esta puntuación de alcance es una métrica patentada que calcula la interacción diaria con el contenido de una marca en aplicaciones, juegos, música, vídeos y manga. En la encuesta, realizada mensualmente, participaron 100.000 encuestados japoneses de entre 15 y 69 años.

El dominio de Pokémon es particularmente evidente en la categoría de Juegos de aplicaciones, donde obtuvo 50.546 puntos, un asombroso 80 % de su puntuación total. Este éxito se atribuye en gran medida a la duradera popularidad de Pokémon GO y al reciente lanzamiento del Pokémon Trading Card Game Pocket de DeNA. También contribuyeron significativamente Home Video (11.619 puntos) y Video (2.728 puntos). Las colaboraciones estratégicas, como la asociación Mister Donut, y la creciente popularidad de los juegos de cartas coleccionables ampliaron aún más el alcance de Pokémon.

El informe financiero de 2024 de The Pokémon Company subraya este éxito, reportando ventas de 297,58 mil millones de yenes y una ganancia bruta de 152,23 mil millones de yenes, consolidando la posición de Pokémon como una marca líder y en rápida expansión en Japón.

La franquicia Pokémon abarca una amplia gama de medios, incluidos videojuegos, programas y películas animados, juegos de cartas coleccionables y otros productos relacionados. Gestionada en colaboración por Nintendo, Game Freak y Creatures (empresas que fundaron The Pokémon Company en 1998), la marca se beneficia de un enfoque unificado para sus operaciones.

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