More gamers are willing to pay a hundred dollars for GTA 6, how about you?

Analyst Matthew Ball's assertion that a $100 price point for AAA games could revitalize the industry sparked a debate, prompting a survey to gauge player willingness to pay that much for a base edition of Grand Theft Auto VI. The results surprised many: over one-third of nearly 7,000 respondents indicated they would pay $100, even amidst Ubisoft's trend of pushing extended game versions.

Ball's statement, which recently gained significant online traction, suggests that Rockstar and Take-Two could set a precedent for other publishers by adopting this pricing strategy.

Rockstar's announcement of 2025 updates for Grand Theft Auto V and Grand Theft Auto Online, bringing the PC version in line with PS5 and Xbox Series X|S versions, hints at more than just visual improvements. The possibility of extending the GTA+ subscription to PC players, and the inclusion of currently console-exclusive features like Hao's high-speed car modifications, are strong indicators of substantial content additions. This suggests the possibility of extreme turbo-tuning becoming available on PC in the near future.