'The Flash' Flops Amid Lack of Care for Character

Director Andy Muschietti attributes the box office failure of his DC Extended Universe film, The Flash, to a lack of broad appeal. Speaking with Radio Tu (as translated by Variety), Muschietti stated the film didn't connect with all four audience quadrants (males under 25, males over 25, females under 25, and females over 25), a crucial factor given its $200 million budget. He highlighted a surprising discovery: "In private conversations, I’ve found that a lot of people just don’t care about the Flash as a character. Particularly the two female quadrants. All of that is just the wind going against the film I’ve learned."

This lack of widespread audience interest, coupled with other factors such as negative critical reception, CGI criticisms (including the recreation of deceased actors), and its release within a dissolving cinematic universe, contributed to the film's underperformance.

Despite The Flash's failure, Muschietti remains a key figure in DC's plans, slated to direct The Brave and the Bold, the inaugural Batman film in James Gunn and Peter Safran's revamped DC Universe.

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