Candy Crush Solitaire is coming to alternative app stores in partnership between King and Flexion

King is making a significant move with the launch of Candy Crush Solitaire, its first simultaneous release across multiple platforms. This strategic launch, facilitated by a partnership with Flexion, will see the game debut on the Samsung Galaxy Store, Huawei AppGallery, and other alternative app stores alongside the traditional Google Play and iOS App Store releases. This marks a notable shift for King, demonstrating a commitment to expanding its reach beyond the established app store giants.

The decision to simultaneously launch on these alternative app stores suggests King recognizes the growing potential of these platforms. Their established success with the Candy Crush franchise, a revenue generator on a massive scale, makes this diversification strategy even more noteworthy. The simultaneous launch indicates that King views these alternative app stores not as secondary options, but as key avenues for reaching a broader audience. This strategy could signal a broader trend among major gaming companies, increasingly acknowledging the potential of alternative app stores.

For those interested in learning more about the Huawei AppGallery, exploring their 2024 AppGallery Awards provides insight into the platform's top performers and its evolving landscape.