The Biggest Upcoming Sales Events of 2025

This guide outlines key 2025 sales events for savvy shoppers. While Black Friday remains the ultimate shopping extravaganza, numerous other seasonal sales offer comparable deals. Retailers are strategizing year-round promotions, making bargain hunting opportune throughout the year.

Here's a calendar of significant upcoming sales events to optimize your 2025 shopping:

1. Valentine's Day Sales (Now – February 14): While not traditionally a shopping holiday, Valentine's Day fuels gift-giving, prompting early February discounts on gifts like smartwatches, jewelry, LEGO sets, video games, and books. These often represent the year's best prices thus far.

Example Deals:

2. Presidents' Day Sales (February 13–17): This federal holiday sparks sales beginning the prior week, focusing on mattresses, clothing, laptops, and PCs. Expect sitewide deals from various retailers, including Amazon.

3. Tax Day Sales (April 15): Though not a holiday, Tax Day often sees discounts on TVs, electronics, and LEGO sets, capitalizing on tax refund anticipation.

4. Star Wars Day Sales (May 4): This playful holiday ("May the Fourth be with you") yields deals on Star Wars merchandise: LEGO sets, movie collections, games, and collectibles.

5. Mother's Day Sales (May 8–11): Similar to Valentine's Day, expect discounts on flowers, jewelry, watches, and chocolates, with occasional broader merchandise reductions.

6. Memorial Day Sales (May 22–26): This three-day weekend brings sales on mattresses, clothing, appliances, laptops, and furniture, extending to broader discounts from major online retailers.

7. Dads and Grads Sales (June 1–15): This sales mashup targets graduating students and fathers, offering discounts on TVs, laptops, PCs, and furniture. It's ideal for electronics shopping before summer sales begin.

8. 4th of July Sales (July 1–6): This three-day weekend often features significant discounts on electronics (TVs, monitors), mattresses, appliances, furniture, and clothing, plus summer items like sporting goods and grills.

9. Prime Day (Mid-July): Amazon Prime Day, a major sales event rivaling Black Friday, has expanded to include participation from numerous retailers (Walmart, Target, Best Buy). Expect widespread discounts across various product categories. Based on 2024, anticipate July 15-16.

10. Labor Day Sales (August 25–September 1): This holiday weekend offers discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. It's a prime shopping opportunity before Black Friday.

11. October Prime Day Sales (Mid-October): Amazon's "Prime Big Deal Days" (similar to Prime Day) precedes Black Friday, with participation from other major retailers. Expect it during the second week of October.

12. Black Friday Sales (November 1–30): Black Friday offers the best deals across all categories and retailers. While November 28th is the official date, sales typically span the entire month, peaking on Thanksgiving and Black Friday.

13. Cyber Monday Sales (November 30–December 5): Cyber Monday, initially focused on online discounts, has become as significant as Black Friday, often extending into Cyber Week.

14. Green Monday Sales (December 8–23): Green Monday, originating from eBay, represents the final pre-Christmas sales push, often extending until Christmas Eve.

15. New Year's Sales (December 26–January 1): Post-Christmas sales capitalize on gift returns and retailer inventory clearance, offering attractive deals on electronics, particularly TVs and monitors.

This comprehensive guide empowers you to maximize your savings throughout 2025. Remember to compare prices and utilize price-tracking tools for optimal deals.