Ubisoft Hypes Assassin's Creed Shadows Release

It's been quite some time since our last discussion about Ubisoft, hasn't it? Next Thursday marks a pivotal moment for the company with the release of Assassin's Creed Shadows, a game that could significantly influence the future trajectory of the corporation.

Today, Ubisoft's official channel unveiled a new video dedicated to the game. While you might anticipate this to be the launch trailer, it's actually labeled as a TV commercial, which sparks some curiosity.

The video itself isn't the issue—it's smooth, cinematic, and visually captivating. However, the concern lies in Ubisoft's strategy to promote the game more through traditional media. Uploading a TV ad to their YouTube channel is an interesting choice, and while it's not inherently wrong, it might raise questions about their marketing approach. Some might view this as nitpicking, but such a move doesn't necessarily instill confidence in the upcoming release.

Speculation aside, the video effectively highlights the distinct gameplay and combat styles of the two main protagonists. The depiction of Japan is breathtaking, but it's important to remember that you can't fully judge a game based on a one-minute cinematic. We'll have to wait until the release to see the full picture.