Marvel Debunks AI Creation of 'Fantastic Four' Posters
Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation, despite fan speculation. The marketing campaign for the film launched this week with a trailer teaser and several social media posters. One poster, however, sparked controversy due to a seemingly four-fingered man.
Further fueling speculation, fans pointed out duplicated faces, inconsistent gaze directions, and oddly proportioned limbs, all potentially indicative of AI generation. Despite this, a Disney/Marvel spokesperson confirmed to IGN that AI was not used.
The four-fingered anomaly has prompted various theories: a finger hidden behind a flagpole (deemed improbable), a simple Photoshop error, or a more general lack of attention to detail in the poster's creation. Similarly, repeated faces may not be AI-generated, but rather a common post-production technique involving copying and pasting background actors.
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Marvel's lack of direct comment on the four-fingered detail leaves room for ongoing speculation. The debate, however, highlights increased scrutiny on film assets and the potential impact of generative AI. Further updates on "Fantastic Four: First Steps," including features on Galactus and Doctor Doom, are forthcoming.
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