Hyundai collaborates with Kartrider Rush+ for exciting new features

When it comes to showcasing your latest vehicle, car manufacturers have a variety of promotional strategies at their disposal. From glossy advertising campaigns to celebrity endorsements, the options are plentiful. However, Hyundai has chosen a unique and engaging approach by partnering once again with the popular mobile game KartRider Rush+ to introduce their new Insteroid concept car as an in-game kart.

Designed by the Hyundai Motors Europe Design Center, the Insteroid kart draws inspiration from the INSTER, an upcoming electric SUV from Hyundai. This collaboration not only brings the futuristic Insteroid kart into the game but also introduces new items such as the Glitched Hyundai Aura and an EV Charging Connector sporting the vibrant GOGOGOrange color scheme.

To celebrate this exciting partnership, KartRider Rush+ is hosting a special event until April 28th. By using a Boost Shard at least once during gameplay, players automatically enter a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the game.

It's worth noting that the Insteroid is not just a virtual kart; it's also a real-world concept car. While it's not slated for immediate production, its inclusion in KartRider Rush+ serves as an innovative promotional tool, blending the lines between gaming and automotive innovation. Personally, I find the Insteroid's design to be more stylish than the Cybertruck featured in Fortnite.

If this collaboration doesn't pique your interest in KartRider Rush+, you might want to explore other new mobile games. Check out our list of the top five new mobile games to try this week to discover what else has been released in the last seven days.