Flexion and EA to partner up and bring the publisher\'s hit mobile catalogue to alternative app stores

Flexion and EA's renewed partnership expands EA's mobile game library to alternative app stores, increasing accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view the potential outside of Apple and Google's ecosystems.

The rise of alternative app stores has been a major theme this year, particularly since Apple's concessions in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these stores, is now facilitating broader access to EA's mobile back catalog.

For gamers, this means more choices. Previously, the iOS App Store and Google Play dominated mobile gaming distribution. However, legal challenges forcing Apple and Google to address anti-competitive practices have paved the way for alternative app stores to flourish. Many of these platforms offer substantial incentives to attract users.

The Epic Games Store's free game program exemplifies this trend. While Flexion's partners may not offer identical incentives, it's likely that these alternative stores will provide more flexible policies than Apple and Google have historically allowed.

The long-term implications are substantial. EA's participation signals a significant change. Their adoption of alternative app stores suggests a viable path for other developers and publishers.

While the specific EA games slated for these alternative stores remain unannounced, titles like Diablo Immortal and other Candy Crush games are strong possibilities.