Maison Nouvelles Hoshimi Miyabi : le catalyseur de revenus de Zenless Zone Zero

Hoshimi Miyabi : le catalyseur de revenus de Zenless Zone Zero

Auteur : Max Mise à jour : Jan 26,2025

Le coup mobile de Hoyoverse, Zenless Zone Zero, poursuit ses performances du marché impressionnantes. La récente mise à jour de la version 1.4, intitulée "et The Starfall est venu", a propulsé le jeu à un record de 8,6 millions de dollars en dépenses quotidiennes de joueurs mobiles, dépassant son précédent set au lancement en juillet 2024.

Les données AppMagic révèlent que les revenus mobiles cumulatifs de Zenless Zone Zero ont déjà dépassé 265 millions de dollars. Le succès de la mise à jour 1.4 est attribué à l'introduction de nouveaux personnages, Hoshimi Miyabi et Asaba Harumasa (ces derniers offerts gratuitement à tous les joueurs comme incitation promotionnelle), ainsi que des mécanismes de jeu améliorés, de nouveaux environnements et des modes de jeu. La bannière Hoshimi Miyabi a particulièrement contribué à générer ce record.

Image: appmagic.com

Remarquablement, l'engagement de la mise à jour 1.4 soutenait bien au-delà des tendances typiques de la post-mise à jour. Contrairement à la baisse habituelle des dépenses une semaine après les mises à jour, les revenus quotidiens sont restés supérieurs à 1 million de dollars pendant plus de 11 jours consécutifs, et ont même dépassé 500 000 $ après deux semaines.

En cas de succès indéniablement, la zone zenless Zero est toujours en deçà des titres phares de Hoyoverse, Genshin Impact et Honkai: Star Rail.

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