Discover beauty for every eye, lip, and face. Join our Beauty Squad to unlock fantastic rewards and surprise gifts throughout the season!

Welcome to the e.l.f. beauty universe! From trending lip oils to high-performing skincare, our app offers the best in beauty. Enjoy an amazing shopping experience with features like Virtual Try-On, shade matching for concealer and foundation, and shoppable stories.

Glow up with e.l.f.! This is your space to shop, share, and explore your favorite products. Discover new makeup and skincare must-haves.

JOIN OUR E.L.F. BEAUTY SQUAD REWARDS PROGRAM

Our FREE loyalty program offers numerous ways to earn points redeemable for free products and exciting rewards. Beauty Squad perks include:

• Earn points ANYWHERE you shop by uploading your receipts to the app.
• Redeem points for free products, discounts, or gift cards to your favorite stores and restaurants (Chipotle, Target, Ulta, Amazon, Walmart, and more).
• Enjoy early access to new product drops and sales.
• Receive a free gift and double points during your birthday month.
• Exclusive access to members-only content, including our Hot as e.l.f. chart and Squad Sign quiz.*
• Level up your tier for even more exclusive perks, such as free shipping for Icon members.

GET MORE FOR LESS

Enjoy instant access to weekly e.l.f. ads, gifts with purchase, and special offers on makeup and skincare.

EXPLORE E.L.F. SHOPPABLE STORIES

Stay updated on the latest product launches and discover new holy grail items.

FIND YOUR PERFECT SHADE WITH VIRTUAL TRY-ON

Virtually try on your favorite products and find your perfect shade matches.

SWIPE TO LIKE

Swipe right on makeup you love using our beauty app. Discover and explore your favorite clean beauty products with our "Swipe to Like" feature and build your wishlist.

INSTANT IN-STORE HELP

Use the barcode scanner at your favorite retailers to virtually try on shades, watch tutorials, and learn about ingredients.

STAY INFORMED

Opt in for push and in-app notifications to be the first to know about exclusive offers, new arrivals, and upcoming sales.

TRACK YOUR E.L.F. ORDERS

Review your order history and track your deliveries. Use the store locator to find the nearest store carrying e.l.f. clean makeup and skincare.

SHARE THE E.L.F. LOVE

Share makeup and skincare product finds directly from the product page or virtual try-on page.

e.l.f. UP! Stay updated on Roblox's dynamic tycoon adventure – unleash your creativity and make a positive impact.

e.l.f. makes the best of beauty accessible to everyone. Download the app and join us!