Дом Новости Пользователи телефонов Android получат предустановленный магазин Epic Games Store

Пользователи телефонов Android получат предустановленный магазин Epic Games Store

Автор : Zoey Обновлять : Dec 13,2024

Epic Games и Telefónica заключили крупное партнерство в области мобильных игр

Epic Games заключила партнерское соглашение с крупной телекоммуникационной компанией Telefónica для предварительной установки Epic Games Store (EGS) на устройствах Android, продаваемых под брендами Telefónica. Это означает, что пользователи O2 (Великобритания), Movistar и Vivo (различные регионы) найдут EGS легко доступным на своих новых телефонах.

Эта, казалось бы, небольшая деталь представляет собой важный стратегический шаг Epic Games по расширению своего присутствия в мобильных играх. Глобальное присутствие Telefonica, охватывающее десятки стран, обеспечивает широкое распространение EGS. Это партнерство делает EGS наряду с Google Play магазином приложений по умолчанию для многих новых пользователей Android.

Удобство: ключевой фактор

Основным препятствием для альтернативных магазинов приложений является удобство пользователей. Многие обычные пользователи по-прежнему не знают или не интересуются опциями, выходящими за рамки предустановленного магазина приложений. Эта сделка стратегически делает EGS опцией по умолчанию для пользователей на ключевых рынках, таких как Испания, Великобритания, Германия и Латинская Америка, что дает Epic значительное преимущество.

Это сотрудничество знаменует собой лишь начало долгосрочного партнерства. Epic и Telefonica ранее сотрудничали в цифровой игре Fortnite с участием O2 Arena в 2021 году.

Для Epic Games, которая в настоящее время занимается продолжающимися юридическими спорами с Apple и Google, это партнерство предлагает значительную возможность для роста и проникновения на рынок в секторе мобильных игр, что потенциально принесет пользу как Epic, так и потребителям.

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