Maison Nouvelles L'objectif de l'investissement Kadokawa de Sony de 9000 IPS d'origine par an

L'objectif de l'investissement Kadokawa de Sony de 9000 IPS d'origine par an

Auteur : Benjamin Mise à jour : Mar 21,2025

L'objectif de l'investissement Kadokawa de Sony de 9000 IPS d'origine par an

Objectif ambitieux de Kadokawa: 9 000 publications IP originales par an

À la suite d'un investissement important du groupe Sony, garantissant une participation de 10%, Kadokawa Corporation a fixé un objectif audacieux: publier 9 000 titres originaux de propriété intellectuelle (IP) par an d'ici l'exercice 2027. Ce plan ambitieux représente une augmentation de 50% par rapport à leur production 2023.

L'objectif de l'investissement Kadokawa de Sony de 9000 IPS d'origine par an

Le président de Kadokawa, Takeshi Natsuno, dans une interview avec le journal Nikkei , a décrit la stratégie. Tirant parti du vaste réseau de distribution mondial de Sony, Kadokawa vise une expansion internationale importante. Leur plan à moyen terme projette 7 000 titres d'ici l'exercice 2025, démontrant la confiance dans l'atteinte de leur objectif ultime. Pour soutenir cette expansion, Kadokawa prévoit d'augmenter son personnel éditorial de 40%, atteignant environ 1 000 employés, garantissant un flux de travail efficace et une croissance durable.

L'objectif de l'investissement Kadokawa de Sony de 9000 IPS d'origine par an

Image du site officiel de Kadokawa

Une stratégie de mixage des médias pour une narration améliorée

Ce plan de publication ambitieux est complété par une «stratégie de mix média». Kadokawa a l'intention de tirer parti de ses IPS sur plusieurs plates-formes, créant des adaptations d'anime et de jeu pour enrichir l'expérience de narration. Natsuno a souligné l'objectif de favoriser la diversité et la variété dans leurs créations, visant à cultiver des succès majeurs.

L'objectif de l'investissement Kadokawa de Sony de 9000 IPS d'origine par an

Cette collaboration profite également à Sony. Avec Crunchyroll, son service de streaming d'anime avec plus de 15 millions d'abonnés payants, Sony a accès à une multitude de nouveaux contenus de la vaste bibliothèque IP de Kadokawa. Cela comprend des titres comme Bungo Stray Dogs , Oshi No Ko , la montée du héros du bouclier , Delicious in Dungeon et My Happy Marriage , ainsi que des IP de jeux vidéo populaires tels que Elden Ring , Dragon Quest , The Danganronpa Series et Mario & Luigi: Bowser's Inside Story .

L'intérêt de Sony à se développer dans le divertissement multimédia, y compris les adaptations en direct et les animaux de coproduction de l'anime pour la distribution internationale, s'aligne parfaitement sur la stratégie d'expansion de Kadokawa.

L'objectif de l'investissement Kadokawa de Sony de 9000 IPS d'origine par an

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